Mal Chia – Southern Soapbox

Dad, DJ, Digital Marketer

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Entries Tagged as 'socadl'

Get Outside the Social Media Echo Chamber

August 24th, 2010 · No Comments · Social Media

If you spend much time on social media, you know how easy it is to connect and share with people you identify with. It has unmistakably revolutionised how we interact and ultimately build relationships with each other. One of the most significant changes is that we now have the ability to filter the content we [...]

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The (Traditional) Media Delusion

June 20th, 2010 · 8 Comments · Digital Strategy, Social Media

If you’ve been following the #socadl hashtag on Twitter the last week or so you would have seen some ranting directed at mainstream journos hating on social media. The most recent of these came in the Sunday Mail, where tweeting was compared to ‘mind-farting’ and social media is enabling a generation of rudeness and selfishness. [...]

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Who Owns Social Media?

March 23rd, 2010 · 8 Comments · Digital Strategy, Social Media

Last week, Michelle Prak asked on her blog where social media sits in an organisation. As social media becomes a mainstream activity, the question must be who within an organisation is ultimately responsible for it? “Social media and PR work well together” Michelle argues that since social media is about conversations, PR professionals are best [...]

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