If you spend much time on social media, you know how easy it is to connect and share with people you identify with. It has unmistakably revolutionised how we interact and ultimately build relationships with each other. One of the most significant changes is that we now have the ability to filter the content we [...]
Entries Tagged as 'Social Media'
Get Outside the Social Media Echo Chamber
August 24th, 2010 · No Comments · Social Media
Tags:#ausvotes·authority·blogs·echo chamber·election·hashtag·influence·podcasts·politics·reputation·socadl·Social Media·twitter
Is Old Spice the best social media campaign ever?
August 3rd, 2010 · 2 Comments · Digital Strategy, Social Media
When the Old Spice videos started showing up on social media a couple of weeks ago, I was amongst those who promptly declared it “the best social media campaign ever.” Now that the dust has settled, I thought it was time to revisit my original assertion (I was wrong) and see what impact, if any, [...]
Tags:advertising·Cisco Guy·Isaiah Mustafa·Jessie Morris·Joseph Jaffe·Mitch Joel·Old Spice·Oli Young·Read Write Web·ROI·Sarah Thomas·Social Media·traditional media·twitter·Weider + Kennedy·YouTube
Getting a job as a digital marketer
July 20th, 2010 · 6 Comments · Digital Strategy
When it comes to hiring digital marketers, it’s a jungle out there. Even with the number of digital marketing positions on the rise as businesses scramble to avoid being left behind, the growing pool of new digital talent and traditional marketers looking to reposition themselves means that competition in this space is fierce. The emergence [...]
Tags:Avinash Kaushik·career advice·contacts·CV·Damien Mair·digital marketing·Jason Neave·jobs·Linkedin·meetup·Michelle Prak·Mitch Joel·networking·Nic Hodges·Sarah Thomas·Social Media·twitter
How digital channels have changed the value of news
July 4th, 2010 · 2 Comments · Digital Strategy
The different ways in which we access media has changed the relative importance that we place on different types of news. The news that we find through traditional delivery mechanisms is no longer as relevant as the news that we actively seek out or that finds us on social media. Traditional media is losing relevance [...]
Tags:blogs·NBA·news·print·publishing·radio·rss·Social Media·technology·traditional media·TV
The (Traditional) Media Delusion
June 20th, 2010 · 8 Comments · Digital Strategy, Social Media
If you’ve been following the #socadl hashtag on Twitter the last week or so you would have seen some ranting directed at mainstream journos hating on social media. The most recent of these came in the Sunday Mail, where tweeting was compared to ‘mind-farting’ and social media is enabling a generation of rudeness and selfishness. [...]
Tags:Cluetrain·Facebook·journalism·socadl·Social Media·Sunday Mail·traditional media·twitter
Breakfast with Gary Vaynerchuk
June 6th, 2010 · 3 Comments · Social Media
A little while ago, I had the pleasure of having breakfast with the amazing Gary Vaynerchuk. Sitting in the Shangri-La Hotel restaurant, overlooking Sydney Harbour we discussed the future of social media and why it’s now all about the customer service. The first thing that struck me about Gary was that he is exactly as [...]
Tags:branding·Facebook·Gary Vaynerchuk·Social Media·trends·twitter·Wine Australia
4 Killer Tools For Online Analysis
May 19th, 2010 · 9 Comments · Analytics
When I decided to throw my lot in with digital marketing, part of the appeal was working in an environment where finally there was real accountability! Online, data is everywhere – blogs, social media, web analytics, etc. – all with the potential to provide valuable insights into customer behaviour and attitudes towards our brand. It’s [...]
Tags:Analytics·clickstream·competitive intelligence·data·Social Media·survey·tools·usability
A quick reminder of the true power of social media
April 24th, 2010 · 1 Comment · Social Media
As part of my work as a mentor for MEGA, I had the privilege recently to meet with Sandra Cook. Sandra runs a website called Journey Beyond Road Trauma, an online social network that brings together those affected by road trauma. Officially launched this past Easter, it has rapidly grown into a community of 400+ [...]
Tags:communications·community·Facebook·Journey Beyond Road Trauma·MEGA·Sandra Cook·Social Media·society·tribes
Who Owns Social Media?
March 23rd, 2010 · 8 Comments · Digital Strategy, Social Media
Last week, Michelle Prak asked on her blog where social media sits in an organisation. As social media becomes a mainstream activity, the question must be who within an organisation is ultimately responsible for it? “Social media and PR work well together” Michelle argues that since social media is about conversations, PR professionals are best [...]
Tags:advertising·communications·Dialogix·Jay Baer·Marketing·Michelle Prak·PR·Radian 6·socadl·Social Media·social media monitoring
3 Digital Trends Every Marketer Needs To Know
March 16th, 2010 · 3 Comments · Digital Strategy
As I wind down my time at Square Holes, I thought it would be fitting to reflect on the digital trends I’ve observed over the past 18 months. While there have been dozens, these are the ones that have the biggest implications for marketers and communicators. So without further adieu… Mobile finally takes off. Seriously. [...]
Tags:citizen journalism·CNN·consumer behaviour·data prices·Facebook·iPad·Jon Klein·Marketing·mobile·news·Social Media·Square Holes·traditional media·trends·twitter