The different ways in which we access media has changed the relative importance that we place on different types of news. The news that we find through traditional delivery mechanisms is no longer as relevant as the news that we actively seek out or that finds us on social media. Traditional media is losing relevance [...]
Entries Tagged as 'technology'
How digital channels have changed the value of news
July 4th, 2010 · 2 Comments · Digital Strategy
Tags:blogs·NBA·news·print·publishing·radio·rss·Social Media·technology·traditional media·TV
How fun is the Web really?
June 14th, 2010 · 12 Comments · Digital Strategy
To me, it’s plenty fun but at lunch with my friend Steve Culgan (@sculgan), we discussed what effects new technologies like Twitter, smartphones and the iPad have on people’s attention and our ability to just enjoy ourselves. As Steve put it, the sheer volume of information and content that we are exposed to has the [...]
Tags:attention·Gen Z·iPad·iphone·multitasking·psychology·Steve Culgan·technology·TV·twitter
Intel Lunch Room
March 8th, 2010 · No Comments · Marketing
Following on from the rather awesome ‘Rock Star’ ad that I wrote about here comes this new one from Intel. Debuting during the Super Bowl it is definitely one of my favourites so far this year. It builds on its predecessor by further strengthening the idea that Intel are not your typical tech company…
Tags:advertising·branding·Intel·positioning·super bowl·technology·TVC
Screentime
February 19th, 2010 · 1 Comment · Parenthood
A self-professed marketing and technology junkie, there’s few things I love more than the interweb. However, one of the hardest things about becoming a parent has been finding the time to indulge my various interests and habits. Luckily my good friend Michelle Prak (@Prakky) had an awesome suggestion on her blog that we’ve since incorporated [...]
Tags:Apple·family·internet·Michelle Prak·parenting·productivity·screentime·technology
Intel Rock Star
September 27th, 2009 · 1 Comment · Marketing
Not sure when it started airing in Oz, but I came across this TVC from Intel over the weekend which I absolutely love! Instead of the product, the focus is on the culture and the personalities at the organisation. Well worth the 30 seconds…
Tags:advertising·branding·culture·Intel·personality·positioning·technology·television·TVC