As marketing and technology moves closer and closer, and branding and advertising can change literally overnight, the big challenge facing most marketers is how to stay relevant.
Podcasts are one of my favourite ways to keep track of everything that happens in the industry. The debates and contrasting points of view that often ensue help me learn and understand topics in more depth than simply reading an industry rag such as Mashable.
So without further adieu, here are my pick of podcasts you should be listening to if you’re serious about making smarter marketing decisions this year:
- The Beancast
Hosted by the golden voiced Bob Knorpp, The Beancast is a weekly roundtable with some of the brightest marketing minds in North America discussing the latest trends and issues affecting marketers today. Every episode is around an hour long but the debate and discussion is worth it.
- Six Pixels of Separation
Regular readers of this blog will know that I’m a huge fan of Mitch Joel and his blog Six Pixels of Separation, and his podcast of the same name is no exception. Geared toward senior marketers and executives, each week he interviews business and creative thought leaders such as Avinash Kaushik and Jonathan Salem Baskin giving unparalleled insight into a diverse range of topics.
If you do subscribe, keep your ears out for the occasional Media Hacks episode with regular hackers Mitch, Chris Brogan, Julien Smith, Christopher S. Penn, C.C. Chapman and Hugh Mcguire.
- Marketing Over Coffee
Hosted by John Wall and Christopher S. Penn this incredibly popular podcast is essential listening for anyone looking for actionable marketing advice. I’m yet to listen to an episode that hasn’t given me something useful to make me better at my job.
- Across the Sound
I’m totally cheating here, but this deserves it’s own entry. Another SPOS spin-off in a “two for the price of one” kinda way, this is a monthly discussion/debate between Mitch Joel and Joseph Jaffe – two of the industry’s heaviest hitters – riffing on the business, cultural and social impact of digital and social media.
- Communication Junction
***Shameless plug alert***
Now coming into our second year, this regular discussion between Sarah Thomas, Jason Neave and myself covers digital marketing, PR and social media in Australia and is the only Adelaide marketing podcast we know of.
So there you have it, head on over to iTunes or use your favourite podcast client and start upping your marketing IQ.