When the Old Spice videos started showing up on social media a couple of weeks ago, I was amongst those who promptly declared it “the best social media campaign ever.” Now that the dust has settled, I thought it was time to revisit my original assertion (I was wrong) and see what impact, if any, [...]
Entries Tagged as 'traditional media'
Is Old Spice the best social media campaign ever?
August 3rd, 2010 · 2 Comments · Digital Strategy, Social Media
Tags:advertising·Cisco Guy·Isaiah Mustafa·Jessie Morris·Joseph Jaffe·Mitch Joel·Old Spice·Oli Young·Read Write Web·ROI·Sarah Thomas·Social Media·traditional media·twitter·Weider + Kennedy·YouTube
How digital channels have changed the value of news
July 4th, 2010 · 2 Comments · Digital Strategy
The different ways in which we access media has changed the relative importance that we place on different types of news. The news that we find through traditional delivery mechanisms is no longer as relevant as the news that we actively seek out or that finds us on social media. Traditional media is losing relevance [...]
Tags:blogs·NBA·news·print·publishing·radio·rss·Social Media·technology·traditional media·TV
The (Traditional) Media Delusion
June 20th, 2010 · 8 Comments · Digital Strategy, Social Media
If you’ve been following the #socadl hashtag on Twitter the last week or so you would have seen some ranting directed at mainstream journos hating on social media. The most recent of these came in the Sunday Mail, where tweeting was compared to ‘mind-farting’ and social media is enabling a generation of rudeness and selfishness. [...]
Tags:Cluetrain·Facebook·journalism·socadl·Social Media·Sunday Mail·traditional media·twitter
3 Digital Trends Every Marketer Needs To Know
March 16th, 2010 · 3 Comments · Digital Strategy
As I wind down my time at Square Holes, I thought it would be fitting to reflect on the digital trends I’ve observed over the past 18 months. While there have been dozens, these are the ones that have the biggest implications for marketers and communicators. So without further adieu… Mobile finally takes off. Seriously. [...]
Tags:citizen journalism·CNN·consumer behaviour·data prices·Facebook·iPad·Jon Klein·Marketing·mobile·news·Social Media·Square Holes·traditional media·trends·twitter
The Biggest Social Media Mistake Businesses Make
January 12th, 2010 · 2 Comments · Social Media
The biggest mistake businesses make using social media is that they all too easily forget about the ‘social’ part. Social media is not and should not be used as a pure promotional channel. The problem is, most businesses treat it the same as they would TV, radio, magazines or newspapers. You can’t treat social media [...]
Tags:followers·Marketing·promotion·Social Media·spam·traditional media
History of Branding
October 21st, 2009 · No Comments · Marketing
Silvia Azmitia introduced me to this video about the history of branding. It’s a cute, clear look at how the dissemination of brands has changed over the past 50 or so years.
Tags:branding·digital marketing·history·Silvia Azmitia·Social Media·Square Holes·traditional media·video