If you spend much time on social media, you know how easy it is to connect and share with people you identify with.
It has unmistakably revolutionised how we interact and ultimately build relationships with each other.
One of the most significant changes is that we now have the ability to filter the content we are exposed [...]
Entries Tagged as 'twitter'
Get Outside the Social Media Echo Chamber
August 24th, 2010 · No Comments · Social Media
Tags:#ausvotes·authority·blogs·echo chamber·election·hashtag·influence·podcasts·politics·reputation·socadl·Social Media·twitter
Is Old Spice the best social media campaign ever?
August 3rd, 2010 · 2 Comments · Digital Strategy, Social Media
When the Old Spice videos started showing up on social media a couple of weeks ago, I was amongst those who promptly declared it “the best social media campaign ever.”
Now that the dust has settled, I thought it was time to revisit my original assertion (I was wrong) and see what impact, if any, the [...]
Tags:advertising·Cisco Guy·Isaiah Mustafa·Jessie Morris·Joseph Jaffe·Mitch Joel·Old Spice·Oli Young·Read Write Web·ROI·Sarah Thomas·Social Media·traditional media·twitter·Weider + Kennedy·YouTube
Getting a job as a digital marketer
July 20th, 2010 · 6 Comments · Digital Strategy
When it comes to hiring digital marketers, it’s a jungle out there.
Even with the number of digital marketing positions on the rise as businesses scramble to avoid being left behind, the growing pool of new digital talent and traditional marketers looking to reposition themselves means that competition in this space is fierce. The emergence of [...]
Tags:Avinash Kaushik·career advice·contacts·CV·Damien Mair·digital marketing·Jason Neave·jobs·Linkedin·meetup·Michelle Prak·Mitch Joel·networking·Nic Hodges·Sarah Thomas·Social Media·twitter
The (Traditional) Media Delusion
June 20th, 2010 · 8 Comments · Digital Strategy, Social Media
If you’ve been following the #socadl hashtag on Twitter the last week or so you would have seen some ranting directed at mainstream journos hating on social media.
The most recent of these came in the Sunday Mail, where tweeting was compared to ‘mind-farting’ and social media is enabling a generation of rudeness and selfishness.
Clearly these [...]
Tags:Cluetrain·Facebook·journalism·socadl·Social Media·Sunday Mail·traditional media·twitter
How fun is the Web really?
June 14th, 2010 · 12 Comments · Digital Strategy
To me, it’s plenty fun but at lunch with my friend Steve Culgan (@sculgan), we discussed what effects new technologies like Twitter, smartphones and the iPad have on people’s attention and our ability to just enjoy ourselves.
As Steve put it, the sheer volume of information and content that we are exposed to has the potential [...]
Tags:attention·Gen Z·iPad·iphone·multitasking·psychology·Steve Culgan·technology·TV·twitter
Breakfast with Gary Vaynerchuk
June 6th, 2010 · 3 Comments · Social Media
A little while ago, I had the pleasure of having breakfast with the amazing Gary Vaynerchuk. Sitting in the Shangri-La Hotel restaurant, overlooking Sydney Harbour we discussed the future of social media and why it’s now all about the customer service.
The first thing that struck me about Gary was that he is exactly as I’d [...]
Tags:branding·Facebook·Gary Vaynerchuk·Social Media·trends·twitter·Wine Australia
3 Digital Trends Every Marketer Needs To Know
March 16th, 2010 · 3 Comments · Digital Strategy
As I wind down my time at Square Holes, I thought it would be fitting to reflect on the digital trends I’ve observed over the past 18 months. While there have been dozens, these are the ones that have the biggest implications for marketers and communicators.
So without further adieu…
Mobile finally takes off. Seriously.
We’ve been saying [...]
Tags:citizen journalism·CNN·consumer behaviour·data prices·Facebook·iPad·Jon Klein·Marketing·mobile·news·Social Media·Square Holes·traditional media·trends·twitter
The State of the Internet
March 1st, 2010 · No Comments · Digital Strategy, Social Media
Lovely video infographic by Jess3 with some recent Internet stats that will give you some perspective on how epic the space we spend our lives working in truly is…
JESS3 / The State of The Internet from Jesse Thomas on Vimeo.
Tags:Facebook·internet·JESS3·Social Media·stats·trends·twitter·Vimeo·websites
A (Short) Tale of Two Twitter Squatters
February 24th, 2010 · 5 Comments · Social Media
Late 2009, AdAge guest columnist Michael Werch conducted a social media experiment where decided to impersonate a famous brand and see how long it would take for them to notice and what the resposne would be.
For two weeks, he posed as a Twitter representative of Heinz under the username @HJ_Heinz where he shared information about [...]
Tags:AdAge·Adelaide Crows·advocates·branding·community·cyber squatting·engagement·Heinz·Michael Werch·organic·privacy·Social Media·twitter·violations·viral·WOM
Launching the iPad: A Marketing Perspective
January 31st, 2010 · 8 Comments · Digital Strategy, Social Media
With the interwebs (especially Twitter) all aflutter over the launch of the Apple’s latest technological marvel, the iPad, I thought it would be timely to post my reactions. However, instead of passing judgment on a device that I am yet to get my hands on (hint, hint Apple reps), I thought it would be fun to [...]
Tags:Apple·iMac·Intel·iPad·iphone·itunes·marketing strategy·Social Media·Steve Jobs·twitter·WOM