When companies like Shopify, Meta, and Klaviyo want to know the state of ecommerce, they call Mal.

Mal Chia is an award-winning CMO, agency owner, and the go-to expert for all things marketing and ecommerce. With a proven track record of building and scaling global brands, he’s held leadership roles as Head of Marketing at Uber and Chief Marketing Officer at Ryderwear. Today, Mal is the Managing Director and co-founder of Ecom Nation, Australia’s leading ecommerce growth consultancy, helping over 40 purpose-driven brands scale profitably and sustainably.

Across his portfolio, Mal oversees close to $500 million in annual revenue. His work spans from high-level brand strategy to channel performance, customer psychology, and commercial growth—turning marketing from a cost centre into a profit driver.

He’s also the co-host of the hit podcast This Week in Ecommerce, a regular contributor to SmartCompany and Inside Retail, and an Advisory Board Member at NORA, the National Online Retailers Association. Known for his sharp thinking, no-BS style, and ability to connect dots others miss, Mal helps brands grow with clarity, purpose, and serious commercial impact.