Fractional CMO for Purpose-Driven Retail Brands 

turning insights into strategy, and strategy into growth.

Over $500M in client revenue grown and optimised.

How I Help You Grow

Analytics & Insights

I interrogate your data to find what’s holding back growth — from conversion gaps to retention leaks.

Strategy

I design the roadmap: brand positioning, acquisition plans, and retention frameworks that scale profitably.

Team Coaching

I help your internal teams move faster and smarter, so strategy turns into action (and action into revenue).

Ways to work with me

Fractional CMO

  • I step into your business as your part-time CMO — driving growth strategy, coaching teams, and making sure marketing delivers results.

Ecom Nation

  • For brands needing hands-on execution — from campaign development to lifecycle marketing.

Speaking

  • Keynotes and masterclasses on growth, ecommerce, marketing leadership, and data-driven strategy.

Who I’ve worked with

What clients say

“Mal is more than a consultant — he’s a strategic partner who’s helped transform our business. He has changed how we think about growth, pricing and customer value.”

— Lauren Cantwell, Head of Marketing, Muscle Republic

“Mal helps founders find clarity, courage and a better way forward.”

— Kelly Jamieson, Founder, Edible Blooms

“Mal is a rare hybrid: from an advisor to being a core part of the Leadership Team. We’re so grateful you are one of the crew.”

— Ovi Puscas, General Manager, eShopping Group

Case Study Snapshots

🏆 58% improvement in ROAS by rebuilding a brand’s performance marketing framework.

💰 $26M incremental revenue unlocked for a DTC activewear brand in 12 months.

⚡ 40% reduction in new customer acquisition cost by improving the customer journey.

About Mal

I’ve spent 20+ years helping retail and ecommerce brands grow profitably. From unicorns like Uber to local heroes like Ryderwear, I bring clarity, focus, and execution discipline to scaling businesses.

My superpower? Turning data into strategy, and strategy into results.

Ready to grow?

Let’s explore how I can help.